A conversion funnel for CVRSNT, built as a single scrolling argument rather than a brochure. The premise is stated in the first line - a site that does not land in three seconds has already lost the client - and the page then has to prove it by example.

So the funnel is the demonstration. Depth is layered rather than illustrated: light, geometry and copy move at different rates as you scroll, which is the product being sold. Design by Natalia Rusnak; I built the parallax system and the page around it.

Because it is a funnel, the motion budget was tight. Every scroll effect had to hold up on a mid-range phone over mobile data, since that is where most of this traffic lands.